British automaker seeks external solution to accelerate its electric vehicle (EV) rollout.
Jaguar Land Rover (JLR), a subsidiary of Tata Motors, is reportedly close to finalizing a deal with Chery Automobile, China’s third-largest automaker, to gain access to their EV platform technology.
This move comes as JLR strives to expand its electric vehicle offerings amidst a global push towards sustainable transportation. The company currently lacks its own dedicated EV platform, making collaboration a strategic choice.
Existing Partnership Paves the Way
JLR and Chery already collaborate on car production within China. This existing relationship likely facilitated discussions around the new EV platform deal.
Reports suggest the agreement will involve JLR utilizing Chery’s e0X architecture, specifically designed for premium electric vehicles. This platform will reportedly serve as the foundation for both hybrid and fully electric vehicles from JLR in the future.
Furthermore, these upcoming JLR models may share technology with vehicles produced by Chery’s luxury marque, Exeed. However, specific details regarding this technological sharing remain undisclosed.
JLR’s EV Ambitions
While a launch date for the first Chery-based JLR plug-in hybrid or electric car remains unknown, the British automaker has previously announced plans to introduce six purely electric models by 2026.
JLR’s partnership with Chery aligns with their recently announced “open innovation strategy.” This approach prioritizes collaboration with external partners to reduce development costs and accelerate progress in electrification, connectivity, and sustainability.
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The company aims to become a seller of exclusively electric vehicles by 2039 and achieve carbon neutrality by 2039. This ambitious goal necessitates strategic partnerships like the one potentially forged with Chery.
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