NIO Launches New Family-Focused Brand “onvo” with L60 SUV

NIO, the Chinese electric vehicle (EV) manufacturer, is expanding its reach with the launch of a new brand called “Onvo.” This brand will focus on the mainstream family car market, offering a more affordable and family-centric alternative to NIO’s existing luxury EVs.

Onvo L60: Redefining Family Cars

The first vehicle under the Onvo brand is the L60, a homegrown smart pure electric SUV. NIO officials emphasized the L60’s role in redefining the standard for family cars. Their statement, “Every road spent with family members is a happy road,” reinforces this focus on the family driving experience.

NIO Launches New Family-Focused Brand "onvo" with L60 SUV

Targeting the Family Market

Future Onvo models will continue to target the mainstream family market, aiming to provide a superior brand and product experience for families. The L60’s design reflects this focus. Its shape is similar to NIO’s previous EC6 model, featuring a fastback coupe style reminiscent of the popular BMW X4 and Tesla Model Y.

Spacious Interior and Tech Focus

Reports indicate the L60 will offer a spacious interior with a horizontal central control screen similar to the NIO ET7. This screen will likely be powered by a Qualcomm Snapdragon 8295 chip, enhancing the in-car entertainment experience. Additionally, an AC charging port caters to convenient home charging, potentially increasing usage frequency.

NIO Launches New Family-Focused Brand "onvo" with L60 SUV

Battery Options and Compatibility

The L60 will offer two battery pack options: a 60 kWh lithium iron phosphate battery from BYD and a 90 kWh ternary lithium battery from CATL. Notably, these new battery packs will be compatible with NIO’s existing third-generation battery swap stations, but will be thinner to maximize cabin space. This can potentially improve overall comfort during driving.

Also: Kia Debuts Affordable All-Electric Crossover: The EV3 Arrives May 23rd

Performance and Technology

Further reports suggest the L60 will be built on a 900V silicon carbide platform and utilize a McPherson front suspension alongside a five-link independent rear suspension. These features could contribute to a more responsive and comfortable driving experience.

NIO Launches New Family-Focused Brand "onvo" with L60 SUV

The official unveiling of the Onvo L60 is expected on May 15th. Stay tuned for further details on this exciting new family-oriented electric SUV from NIO’s new brand, onvo.

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